Ricoh Caplio GX100: A refreshing tinge of originality
Previewed on 02 Apr 2007

No one reminds us of photography's eminent past quite like Ricoh. The engineers over at Ricoh work hard to find a niche in this modern and digital-centric world for cameras that carry the very essence of classic design and quintessential handling. The announcement of the Caplio GX100 signals the company's latest achievement as it fashions traditional styling, minute dimensions and, through everything, the feel of a sturdy and exuberantly modern tool.

Although the GX100's stunning physique takes after the retro look of the GR Digital, the new camera actually follows in the wake of the highly popular GX8. The GX8's prevailing success rests upon its practical superiority and its comprehensive manual shooting functions. Now the GX100 looks set to amplify that success by bringing more to the table, including some world firsts.

Possibly the camera's most enticing feature is a removable electronic viewfinder, something completely different that Ricoh is trying with the GX100. The tilting and detachable viewfinder offers 100% viewfinder coverage whereby users can enjoy SLR-style operation when framing and zooming. Ideal for photography in bright outdoor environments, users can now take pleasure in taking photographs as though using a conventional film camera.

The GX100 touches an entirely new platform in high picture quality thanks to some superior new developments. Equipped with a 10.01-mega pixel CCD combined with an advanced image-processing engine "Smooth Imaging Engine II", the GX100 achieves low noise and high picture quality. Even more impressive is the newly developed 24-72mm wide zoom lens with broad aperture capabilities and 3X zoom. The uniquely configured lens manages to cram its way into a teeny body size of only 25mm, making the GX100 the smallest camera with a zoom length of 24mm or longer currently available.

The GX100 picks up all of the most important cutting-edge technologies without letting go of the hallmarks of a legacy in design. This unique blend is infused with staggering performance and record-breaking features to give rise to a truly rare camera that is born to awaken your creativity.

The GX100 is available now! Click here to view purchasing information and further specifications.