With all eyes on the Olympic spectacle this August, it seems that Panasonic has gotten right into the competitive spirit by launching a quartet of new sizzling hot cameras to entice the masses. If you've been hungering for a new camera all this time, why starve yourself when Panasonic has cooked up a superb line of cameras that might just satisfy your appetite.

For those craving for a new compact camera this summer, you'll find Panasonic trying to win your heart with their new compact offerings. With the likes of the Panasonic Lumix DMC-FX150 on the way, it'll definitely impress you and your fellow friends with 14.7 megapixels crammed inside its discreet body. Group shots have never been easier with the 28mm wide-angle lens and with a fast aperture of F2.8, it gets you the clear shots you want in dim settings without cranking up the ISO. If 28mm still isn't wide enough for you, perhaps the 25mm lens on the Panasonic Lumix DMC-FX37 will put everyone in the frame. With a 10.1 megapixels sensor, you still got plenty to work with for large prints or creative croppings.

Both the Panasonic Lumix FX150 and FX37 will similarly feature Panasonic's renowned iA (Intelligent Auto) mode which does all the work for you to score down a beautiful shot, with just one click of a shutter. However, if you are looking for something a little more hands-on, you can perhaps try a hand at the Panasonic Lumix DMC-LX3 that lets you tinker with an array of manual settings, giving you the opportunity to explore the finer side of photography. The lens on this body is absolutely stellar, firstly boasting an ultra wide angle lens at 24mm and secondly shoots at a fast aperture of F2.0. At 10.1 megapixels and with RAW shooting available, this is one compact camera that enthusiasts would definitely like to have in their pockets.

If you wanted something with a big zoom power, you'll probably have your prayers answered in the Panasonic Lumix DMC-FZ28 that totes an 18x optical zoom. Playing sequel to last year's popular Panasonic Lumix FZ18, the FZ28 gets even sweeter with now a higher resolution at 10.1 megapixels and now capturing scenes at the slightly wider 27mm wide-angle. With something for everybody, Panasonic definitely knows how to be good crowd pleaser this summer, and as the month turns August, it's out with the old and in with the new as all four cameras will be rolling out and ready for purchase at DigitalRev this month. Get ready to start shooting.